A Coffee Shop Franchise Where the Baristas Wear Almost Nothing Is Actually a Thing

Entrepreneur.com

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You could call it “the Hooters of coffee,” but even that seems too tame.

Bottoms Up Espresso made an appearance at the International Franchise Expo in New York this week, standing out in a hall filled with franchises from The Halal Guys to Mosquito Joe.  The concept, which labels itself the world’s most recognized bikini coffee shop, only got its franchise disclosure documents approved about a month ago. Now, it’s ready to welcome some new franchisees.

“I think we’re just a fun, good place to go,” says Bottoms Up Espresso co-founder Nate Wilson, who co-founded the first location in Modesto, Calif., in early 2011. There are currently six locations, all in the Golden State.

Related: McDonald’s Explores Canadian Flavors and Adds McLobster to the Menu

The Bottoms Up menu is filled with suggestive beverages like the Blonde Bombshell espresso drink (made with toasted marshmallow, caramel and white chocolate) and the Sex in your Mouth twisted energy drink (guava, passion fruit, peach strawberry and orange juice). Servers wear bikinis – or something like them – a fact that is extensively documented in the company’s semi-NSFW social media accounts. The lower end of the investment range is $25,000 to $50,000, as the drive-thru concept allows for fewer expenses than a typical coffee shop.

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